Group membership addresses three core components or value aspects in respect of firms, namely Strategic, Development and Quality.
In respect of Strategic the group:
Member firms, large and small benefit from their membership and the model is such that it provides differentiation and ensures value and appropriateness to all member firms, irrespective of their size or location.
Member firms are prominent firms in their regions with good repute and standing with clients and financial institutions. New members are assessed prior to any formal offer of membership, and members are required to conduct their practices in a legal and ethical manner in accordance with the relevant Law Societies.
Separate but in Association
Members remain independent and in full control of their firm, but practice in association with each other and under a national group brand and identity.
Members are afforded exclusivity within a specific territory as the only group member firm in the territory. This exclusivity does not prohibit members from providing its services outside the exclusivity area.
Members form part of the group national network and obtain access to the increasing economies of scale and negotiating power inherent in the group. Additionally, the network creates new business opportunities that member firms can benefit from.
Black Economic Empowerment
Members are proactively assisted with the development of their BEE Profile and undergoing formal BEE verification. Also, where required, Black Equity is taken up on a non-executive basis in member firms to assist firms to address their BEE profile and implement sustainable and compliant BEE practices.
The group assist firms with advice and guidance on business development and positioning, strategic marketing and organization, introducing new service areas, and in general improving the practice positioning of the firm.
Firms draw substantial benefit from a growing range of strategic partnerships with financial institutions, corporate clients, Law Faculties, software providers, telecommunication providers and more, which provide firms access to preferential interest rates, discounts, volume breaks and other benefits. These partnerships are constantly expanded and reflect the benefit to firms of the group’s size and national footprint.
The group brand is continuously developed and enhanced for the benefit of members and increase the brand positioning of the group vis-à-vis the firm, and assists in the creation of awareness for each member firm, without derogating from the member firm’s existing corporate identity.
Skills Development Support
Firms are assisted with implementing workplace skills plans, reclaiming of grants, registration of candidate attorney learnerships / internships. Additionally, the group has established a Group Skills Fund (from re-claimed levies) utilized for group training and development programmes.
Through the group’s e-learning platform, group training programmes are delivered effectively to group employees and professionals across South Africa. The group utilizes the Group Skills Fund for the development of new training programmes as well as the creation of new group services in respect of legal development.
Members have access to the group Knowledge Centre, a state of the art legal research centre, staffed by full-time legally-trained professionals, with access to a large resource base, providing research support, templates and examples, newsletters, legal updates and more to members and their clients.
The group annually conducts an intensive recruitment campaign at all major universities on behalf of group firms, with recruitment strategies ranging from recruitment posters, flyers, brochures, website announcements, class presentations, academic awards, open day attendance and more.
Phatshoane Henney Honour Medal Programme
The group has implemented the Phatshoane Henney Group Honour Medal Programme at nine of the Law Faculties of top South African universities. The honour programme awards on average 50 medals a year to LL.B students that complete their LL.B degrees Cum Laude.
The group has a full time strategic marketing consultant firm that provides extensive strategic marketing services to each member firm, implements marketing infrastructure, and coordinates the marketing plan to differentiate the firm and align the group benefits and brand for maximum exposure and flow through of value to firm clients. The marketing infrastructure includes electronic marketing campaigns through email branding, newsletters, websites, and more as well as a tailored marketing plan for each firm and customer relationship management (CRM) strategy.
Termination of Membership
Membership of the group may be terminated by notice at the discretion of a member and without any costs or compensation being payable.
Become a Member Firm
Membership of the group does not restrict the independence of individual members, but complements the existing practice and provides economies of scale and support for growth and expansion.
The cost model for group membership has been developed on the basis of simplicity, affordability and ease of administration and there are no hidden costs relating to membership of the group, allowing members to budget and manage their association costs.
The monthly association fee is tax deductible as well as counting towards the BEE Procurement and Enterprise Development spend of member firms.
To find out more about becoming a member of the Phatshoane Henney Group or to arrange for a detailed presentation on the benefits of group membership for your firm, please contact:
Contract and Group Management
T: +27 051 4004173
F: +27 051 4004161 / 4199
Download the Membership Information Brochure.